Rebecca Tos appointed Managing Partner ANZ for Havas Media’s CSA

Havas Media Network has appointed Rebecca Tos as Managing Partner for Australia and New Zealand (ANZ) of Consumer Science & Analytics (CSA), its global data and technology consultancy, which is now being introduced in the ANZ market. Previously, Tos led Havas Media Market, a role that will now be taken over by National Head of Partnerships and Adtech, Kevin Fernandes. In her new position, Tos will continue to be part of the Havas Media Leadership team.

In this expanded role, Tos will oversee CSA’s launch across Australia and New Zealand, where Havas had acquired Catchi in 2018. She will lead the initiative to support marketers in providing high-value business solutions.

Virginia Hyland, CEO of Havas Media Network, praised Tos, stating: “Rebecca is a rare talent within our industry with a sharp focused mind that can unpack and develop business solutions for clients with compelling results. Rebecca has successfully led and grown businesses in her previous roles of Managing Director, Merkle and CEO of Columbus. She more recently served in key Advisor roles to data and tech businesses across APAC. She will play a pivotal role working with our Havas Village agencies and our clients to support our continued global focus creating better ways to unlock insights and improve consumer experiences when engaging with companies, building data homes that connect audience movements and activate campaigns.”

Hyland added that marketers face growing challenges, especially with tight budgets and stretched teams. She emphasized Rebecca’s importance in fostering client partnerships, saying, “Rebecca will play a key role in leaning into our clients’ businesses in a true partnership extension.”

Regarding her new position, Rebecca Tos expressed her enthusiasm: “Being a data native myself, working with a team who thrive on solving problems with data and technology each day, is a very rewarding space to be. Our partners truly value how we think and operate in their ecosystem, which at times is unique, complex and challenging. I’m particularly excited about the significant global investment we’re making to accelerate our capability even faster and being a part of that story.”

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