Rebel Foods launches ‘QuickiES’: Guaranteed 15-minute delivery or free

Rebel Foods, the world’s leading Internet restaurant company , is redefining Quick Commerce with the launch of QuickiES, an industry-first service that promises to deliver food within 15 minutes or it’s free. This groundbreaking initiative debuts in Mumbai on Valentine’s Day, catering to the fast-paced lifestyle of the metro by ensuring fresh, high-quality meals delivered at lightning speed. With this bold new initiative, a play upon ‘Quick’ and ‘ES’, i.e. EatSure, its flagship food platform, Rebel Foods has disrupted food delivery in India further, starting with Mumbai. QuickiES combines fast delivery and the quality, transparency, and trust associated with EatSure and the brands on its platform.

To announce and celebrate this game-changing launch, EatSure has rolled out an extensive multi-channel creative campaign, leveraging quirky, fun and saucy hoardings across Mumbai, ASMR videos (Autonomous Sensory Meridian Response, i.e. clips that evoke specific sensory responses) on social media and a dedicated website to build anticipation. The promotional strategy also includes in-app promotions, social media activations, influencer marketing, email and WhatsApp marketing, all leading up to the grand launch.

Striking Up a Bold Storm: The QuickiES Creative Campaign

With its ‘15 minutes or free’ as a game-changing innovation, Rebel Foods is going all out in its launch campaign to drum up the excitement around it, with:

• Bold and Witty OOH Adverts Across Mumbai – The pre-buzz and post-launch hoardings ride upon ‘foodgasm’ as a concept that’s well understood by urban Indians. Strategic locations such as bus shelters, bus wraps, society RWAs will feature striking imagery and cheeky innuendos (such as ‘Biggest Lie This V-Day: 15 mins is not enough!’), to drive home the campaign’s tone

• Social Media and Influencer Marketing – Another catchy move is playing out on social platforms with Rebel Foods executing drool worthy videos on immersive food content as well as influencer marketing

• Dedicated Website & In-App Promotions – With indulgent videos also rolling out on EatSure’s in-app UI, the targeted messages around QuickES are set to reach to Rebel Foods’ already massive user base

• Email & WhatsApp Marketing Blitz – QuickiES will also tap into its first party user database with personalized messaging to maximize customer reach.

Mihir Wakharkar - Business Head - D2C & Q-Commerce at Rebel Foods, shared, “We’ve spiced up this launch with a campaign that’s as bold and exciting as the service itself.  Mumbai thrives on speed and energy, and QuickiES is here to keep up with that rhythm. We are clear in our campaign being playful and setting the tone – which is fun, fast, and full of flavour. The messaging and creatives across media - on social or outdoors, is simple - ‘QuickiES’ means 15 mins or Free and a whole lot of Foodgasm! We had to go all-out in catching attention in multiple ways… it’s a Valentine’s Day launch after all, so our strategy was to cut through the clutter and stand out!”

Also Read: Rebel Foods’ Nishant Kedia on pioneering cloud kitchen & capitalising on food tech