Red Bull Basement '24: Innovators invited to compete on global stage

Red Bull Basement is back, offering a golden opportunity for aspiring innovators and students across India. With just one innovative idea, participants can catapult themselves onto the global stage, thanks to this prestigious event that nurtures and empowers the next generation of changemakers through cutting-edge resources, including AI technology, networking, and collaboration.

The winning team from India will earn the chance to further develop their idea at the World Final in Tokyo, where expert judges will determine the global winner for 2024. Applications are open until October 13, 2024.

Red Bull Basement is open to all ideas—whether they address local community challenges or aim to solve larger global issues. Technology and AI may be the centerpiece or a component of the solution. Potential topics span a wide range, from AI and ESG (Environmental, Social, and Governance) Innovation to Extended Realities, Robotics, and Automation. This platform was created to enable young innovators to develop bold ideas that positively impact their communities and beyond.

Red Bull Basement was designed to fuel the entrepreneurial spirit of today's innovators, providing them with the tools and connections needed to make a tangible impact. Participants gain access to opportunities for personal and professional growth through networking, collaboration, and expert mentoring workshops. Many past participants have successfully taken their ideas to market, thanks to the skills and connections made at

Red Bull Basement.

From Application to Global Stage

The competition takes place in three phases:

• Application (August 1 – October 13, 2024): Teams submit their business plans through the Red Bull Basement website using the AI tool.

• Development (November 12 – December 1, 2024): National finalists receive expert mentorship and further develop their business plan with the help of AI technology.

• Global Final (December 2-5, 2024): Finalists from 40 countries come together in Tokyo for workshops, networking, and the announcement of the global winner. The winner will receive a unique "MBA" experience – a three-week hands-on program in Silicon Valley.

Powered by AI

Red Bull Basement 2024 is partnering with Microsoft and AMD to leverage cutting-edge AI technology. Participants can use an AI-powered chatbot to develop their ideas and create their business plans. Additionally, national winners will receive an AI-enabled laptop to utilize during the development phase.

Are You Ready to Make a Difference?

If you're 18 years or older and residing in India, then Red Bull Basement is your chance to turn your innovation into reality. Applications are open until October 13, 2024.