Redcliffe Labs Launches "Bimari se Azadi" Campaign

Redcliffe Labs, a leading omnichannel Pan India diagnostics service provider, proudly announces the launch of its new campaign, "Bimari se Azadi," in commemoration of Independence Day. The campaign, which commenced on 7th August, has been designed to educate and raise awareness among the masses about the importance of regular and timely health checkups, fostering a culture of proactive health management. Redcliffe Labs has skillfully showcased its creativity in this campaign, effectively spreading its message to connect with the audience.

The "Bimari se Azadi" Campaign resonates with the true spirit of independence, emphasizing that the ultimate freedom lies in liberating ourselves from the clutches of diseases. The campaign's focal point is a heartwarming video that beautifully encapsulates this sentiment. In the video, a young child inspires her grandfather to recognize that genuine freedom is achieved only when we break free from the shackles of diseases through timely and regular health checkups. This Independence Day, Redcliffe Labs urges individuals from all walks of life to embrace a healthier lifestyle and prioritize on-time preventive health checkups, ultimately contributing to a healthier and disease-free future. Neglecting self-care detrimentally impacts not only an individual's holistic health and well-being but also has repercussions on the family and, in a broader vision, affects societal health or a nation. A healthier nation is a progressive nation, and illness is one of the significant hurdles in the growth & development of a country.

Speaking about the campaign, Mr. Dheeraj Jain, Founder & MD of Redcliffe Labs, stated, "Our 'Bimari se Azadi' Campaign is more than just a message; it is a call to action. We firmly believe that a nation's progress starts with the well-being of its people. Through this campaign, we aim to instill a sense of responsibility towards one's health and encourage everyone, especially middle-aged and senior citizens, to participate in regular health checkups actively. By doing so, we can collectively work towards a healthier India. As Independence Day approaches, Redcliffe Labs' "Bimari se Azadi" Campaign serves as a poignant reminder that true freedom begins with good health. Recognizing the vital role of diagnostic tests in the early stages of disease treatment is crucial. These tests help accurately identify illnesses and medical issues, forming the basis for effective medical care.

Understanding the significance of timely and reliable diagnostics, Redcliffe Labs is dedicated to delivering a dependable and cost-effective diagnostic platform for Bharat - empowering health and impacting lives. With an unwavering vision, the company aims to democratize premium diagnostics for 500 million Indians by 2030, offering an extensive test menu encompassing over 3600 tests for various age groups and major ailments.

The company's offerings include routine pathology tests, advanced genetic screening, and research-based DNA tests in reproductive health, cancer, and wellness/fitness. Redcliffe Labs' user-friendly and insightful smart reports provide crucial health checkpoints, enabling timely diagnosis and treatment of both chronic and acute illnesses.

The company's network comprises over 80+ labs and over 1700+ collection centers nationwide, all of which adhere to the highest quality standards. Redcliffe Labs is committed to excellence and is enrolled in external quality assurance programs, aligning its practices with the guidelines set by NABL and CAP.