Rediffusion to handle PR duties for Berger Paints

Rediffusion-Y&R PR will handle the Public Relations campaign for Berger Paints in India. This win comes on the back of a multi-agency pitch.

Divya Radhakrishnan, President, Rediffusion- Y&R Public Relations says, "Berger Paints was a multi agency pitch and we are truly privileged to be chosen as their public relations partners. Our experience on the category and fresh thinking swayed the decision in our favour."

Abhijit Roy, Sr Vice President, Sales &Marketing, Berger said "With the investment in infrastructure and the growth in real estate in India paints industry will grow. At this juncture we at Berger believe that along with effective advertising, public relations will help us create the right customer connect."