Reliance Broadcast Network announces two top acquisitions

BIG Street, the OOH arm of Reliance Broadcast Network Limited announces two top acquisitions, which promise to strengthen its play in the capital. The first is the high potential Delhi Tourism and Transportation Development Corporation's Street Furniture Makeover project for a period of 22 years. Basis the BOT (build, operate and transfer) model, these inventories will cover over 19 kms of high advertising demand locations covering the ITO Bridge, Nizamuddin Bridge, road from Akshar Dham to ITO Chungi and the inner roads of Yamuna Sports Complex.

With a clear intention of completing the execution well in time for the Commonwealth Games, BIG Street is ensuring delivery of international standards through its tie up with Honkong based street furniture specialist, Qumbet. This strategically situated inventory, around the Commonwealth venues, promises to give the city an aesthetic and infrastructural face-lift.

Along with the above, BIG Street also announces the win of high end Digital PODs spread across 25 of Delhi Metro Rail Corporation's premium underground stations including Delhi University, Rajiv Chowk, Barakhamba, Khan Market, JLN Stadium, Udyog Bhawan, Race Course, Jor Bagh, AIIMS, Green Park, Hauz Khas, Malviya Nagar, Saket, GTB Nagar, Vidhan Sabha, Civil Lines, Kashmere Gate, Chandini Chowk, Chawri Bazaar, New Delhi, Patel Chowk, Central Sec, Model Town and Jang Pura, for a period of 8 years. Footfalls across these high traffic lines are estimated to be upwards of 1 million each day. This innovation is an industry first, which will be executed along with VMG Global, a UK based global expert in digital media solutions.

Speaking on this prestigious win, Rabe .T. Iyer, Business Head, BIG Street (OOH arm of Reliance Broadcast Network Ltd.) said "These wins are part of BIG Streets business plans to acquire long term, low risk and quick payback inventory. With Delhi being a key focus market, both these prestigious deals strengthen our offerings in the capital offering innovative and novel advertising options for advertisers in the out of home space. We are happy to be working with the Delhi Government to introduce creating game changing inventory options as we bring more formatting into this industry working parallely to enhance lives of the local community. The expertise that Qumbet and VMG Global bring with them will see innovative and pioneering street furniture for the first time ever in the country. These strategic wins are key acquisitions for BIG Street, its revenue potentials promising to contribute significantly to the profitability of the Company."