Reliance Communication's media account goes to OMD and MEC
Reliance Communication has settled on OMD and MEC as its new media partners.
The two media service companies will be handling an account of approximately over Rs.400 crore.
Reliance Communication will be dividing its wide range of services that include Reliance Connect cards, Big TV, 3G dealings, CDMA and GSM services amongst its new media partners. The multi-crore account was earlier handled by Mudra Max. OMD will be handling the wireless data services whereas MEC will be handling the wireless voice services. Mudra Max and Mediacom had also participated in the pitching.
The news was confirmed by industry insiders, though nobody was willing to give an official quote.
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