Reliance Media World reaches rural world

Reliance Media World Limited is all set to tap into the rich potential of Rural markets, with the launch of a new business unit BIG Rural.

This division of Reliance Media World is the radio industry's first attempt to reach out to rural markets and offer marketers activation solutions backed by radio support. BIG Rural will give brands inroads into lacs of villages across the country.

BIG Rural seeks to leverage the wide network of BIG 92.7 FM, which has 45 stations and presence in 52 cities in India.

BIG 92.7 FM already covers over 10% of the rural population of the country, which gives it access to rural consumers.

The current reach of BIG FM extends to over 52000 villages and 200 smaller towns, which are the engines of economic growth in the coming years. With the proposed Phase III roll out of FM Radio licensing, it is just further expected to expand to over 2, 50,000 villages across India.

BIG Rural will offer clients the whole range of rural solutions from activation in villages, to activation of rural consumer aggregation points ' Haats, Rural Melas, Rural Fairs etc.

BIG Rural would be targeting are: Farm products (Seeds, pesticides, Tractors), Telecom brands seeking inroads in rural markets, FMCG brands, Banking and Financial services.