Reliance Media World replicates Kerela jungles in Mumbai

The stage was set and the audience waited with bated breath, not to be disappointed, Abhishek Bachchan and Aishwarya Rai Bachchan took them on an enthralling journey through the jungles of Kerala replicated in Mumbai by none other than BIG Events for the launch of Ravana Music held recently at Yashraj Studio. An action-packed experience it set mercury soaring and created history in itself.

Speaking on the occasion Navneeth Mohan, National Head, BTL said, "BIG Events has always believed in differentiating itself with the use of relevant technology coupled with unique creative execution be it with the concept or design, thus creating an ever lasting impact in the mind of the guests witnessing the event, that is exactly what we did with the Raavan Music Launch at Yash Raj studio. India has never witnessed a movie music launch in this scale ever before, this is evident from the reactions of the journalists and the PR value that this event has been able to generate. I am certain that the PR value would be much more than the advertising value of any major brand campaigns. This is truly the measure of a successful event. Working with a visionary like Mr. Mani Ratnam was a once in a life time experience for the BIG Events team. Our endeavor would be to consistently raise the bar and hopefully we should be able to deliver bigger and better events to our clients."

A BTL offering from Reliance Media World Ltd., BIG Events is known for some of the biggest events ranging Voice of India, NDTV Imagine launch, Chote Ustaad, Renaissance new years bash to usher 2010 and many others.