Reliance Media World ropes in Vineet Mittal

Reliance Media World Ltd., has appointed Vineet Mittal as Business Head, for the rural marketing space of its experiential marketing division, BIG Live.

A Masters in Management Studies from Banaras Hindu University with 20 years of rich experience across various sectors, Vineet brings with him an excellent track record that promises to lead the team to newer innovations in the rural space. Mittal's last assignment was with Xpanse Asia (A specialist rural & small town marketing solutions provider of Starcom Mediavest Group), in the post of Business Director heading the North & East region. Vineet was also associated with 141 Sercon as Director, Head count and Retail, prior to which he was with Ogilvy Outreach in the capacity of Account Director. Over the years, he has worked on brands ranging from Unilever, ITC, Eveready, P&G, Nestle, Castrol and Vodafone, offering an excellent consumer base to clients, while offering rural India a window to new brands' experience.