Response India bolsters top leadership with 7 senior hires

Kolkata-based well-known ad agency Response India has roped in no less than seven advertising powerhouses. Founded by the much revered adman Ram Ray in 1984, Response India has over the years been credited with building the future of many brands, which are still talked about.

Sidhartha Roy, CEO and Rashi Ray, Owner-Director, Response India, have decided to give wings to the deep roots of this quintessential Kolkata agency. In a short time, minds met and alliances happened, resulting in the onboarding of five of the city’s top advertising heavyweights.

Joining them are Anurag Hira as Mentor, Joy Aichbhowmik as Executive Creative Director, Partha Chowdhury and Shibnath Sen as Creative Consultants, and Rohan Basu as a Consultant Executive Producer.

The mindpower of these 7 seasoned stalwarts is igniting Response as it is poised to gallop nationally. The agency is on the verge of signing a slew of prestigious accounts pan India.

Their combined 212 years’ of experience spans expertise of over 500 brands in all possible categories – from FMCG, durables, media, foods, fashion, education, personal care, hospitality, healthcare, real estate, tech, among others. Besides, Response has its own film production unit. As well as excelling in all areas of communication from Digital, Design, Publishing, Films, so on.

“It’s great to have the most talented minds in the industry with us. Together, we have the potential to create magic to launch or turn around any brand,” said Rashi Ray.

Anurag Hira reflected, “Response has always attracted me. Mr Ray’s legacy is a tremendous inspiration for us. Response has been known to build brands from scratch or revive brands that tire a little over the years. Something that I’ve always loved to do. It’s quite exciting.”

The Magnificent 7:

Sidhartha Roy

Over 37 years in advertising
Worked on 100+ brands
Former President, Advertising Club Calcutta
Former President, Calcutta Management Association
Former Chairperson and current Mentor of the Brand and Marketing Committee, Bengal Chamber

Rashi Ray

Design Graduate
Worked on 50+ brands
Youngest Agency Leader; Winner, 30 under 30
Nearly 20 years in the business
Recipient of several Design & Advertising Awards

Anurag Hira

Calcutta’s renowned adman
35+ years in the business
HTA, Trikaya Grey, Equus, Contract, Bates, One by One Design
Worked on 100+ brands

Joy Aichbhowmik

Over 20 years’ experience
Bates, JWT, ABP, SoS Ideas, Situations
Recipient of several Regional & National Awards

Partha Choudhury

Over 25 years’ experience
Equus, Contract, Bates, Rediffusion, O&M, JWT
Recipient of several Regional & National Advertising Awards

Shibnath Sen

Calcutta’s veteran adman and revered Copywriter
Over 50+ years at HTA, ULKA, RAD, Clarion
Recipient of Cannes Advertising Awards

Rohan Basu

Over 25 years’ experience
Lintas, Situations, JWT, L&K
Over 100+ ad films under his belt