Retail Media Network leads third digital advertising revolution

Retail Media Network (RMN) is shaping the third wave of digital advertising, following the transformative eras of search advertising by Google and social media advertising by Meta. On January 15, TNL Mediagene Group’s media outlets—INSIDE, Digiday Japan, and digital advertising technology platform Ad2—jointly unveiled the "2025 Pan-Asian RMN Trends White Paper. This comprehensive report offers cutting-edge insights and analysis to guide brands and retailers in Taiwan and Japan in navigating the rapidly evolving RMN landscape.

A Comprehensive Guide for RMN Decision-Making

According to Chris Chung, Editor-in-Chief of INSIDE, the white paper integrates extensive market research and real-world case studies, positioning RMN as more than a tool for precision marketing. "RMN has transformed into a complete business model innovation trend," Chung noted, emphasizing its growing significance in reshaping the advertising industry.

Key Insights and Predictions

The white paper underscores the projected growth of the global retail media advertising market, which eMarketer estimates will reach $140 billion by 2024. Meanwhile, Taiwan's RMN market is anticipated to hit NT$70 billion in 2023, signaling robust regional growth. These developments solidify RMN’s role as a critical component of modern marketing strategies.

Collaborative Expertise Across Borders

The white paper exemplifies cross-national collaboration, leveraging expertise from TNL Mediagene’s triad of brands to deliver unparalleled insights into RMN. Available in Chinese and Japanese, the report provides actionable intelligence for brands, retailers, and agencies aiming to thrive in the RMN era.