RiccaroCorduso launches ‘Rise Above’ campaign shot in Ladakh

RiccaroCorduso, the newly launched uber-luxury fashion brand, proudly unveils its inaugural campaign, "Rise Above", shot against the majestic landscapes of Ladakh. Featuring an ensemble cast of four international models, the campaign blends cinematic storytelling with the brand's ethos of resilience, craftsmanship, and timeless elegance.
The campaign is now live across RiccaroCorduso's social media platforms, including YouTube, Facebook, and Instagram.
Backed by a multi-crore investment, the six-month-long digital campaign includes a powerful brand film, striking e-commerce stills, and a robust influencer program. Platforms such as YouTube, Instagram, and Facebook serve as key digital arenas for RiccaroCorduso to share its vision of luxury with a global audience.

Directed by the acclaimed Director-DOP duo Jomin Verghese and Winston Jose under the EBC Originals banner, the "Rise Above" campaign was meticulously crafted over 12 days. The film tells a compelling narrative of strength, unity, and elegance, while the still shoot captures the quiet power that defines the RiccaroCorduso identity.
A full-fledged influencer initiative complements the campaign, featuring nationally and internationally recognized creators who epitomize avant-garde haute couture and luxury lifestyles. This approach amplifies RiccaroCorduso's global visibility and underlines its ambition to set new standards in the ultra-premium fashion space.
Adnan Sayed, Visionary Founder of RiccaroCorduso, expressed, "'Rise Above' is not just a campaign—it’s a philosophy. It embodies timeless elegance and the indomitable human spirit. Through this initiative, we bring our vision of luxury with authenticity and purpose to the global stage. Our comprehensive promotional strategy ensures the campaign resonates with audiences worldwide."
Faizan Goud, Strategic Founder, added, "This campaign showcases India’s potential to set global benchmarks in luxury fashion. We aim to make RiccaroCorduso synonymous with understated elegance and innovation worldwide. Our global expansion plans will further cement this vision."

The campaign was conceptualized by seasoned Creative Director Arindam Roy, who shared, "'Rise Above' is more than just storytelling—it's a movement. It’s about rising above materialism, ego, and limitations. I hope this campaign inspires people to embrace that powerful philosophy."
The "Rise Above" campaign coincides with the launch of RiccaroCorduso’s Autumn Winter/24 collection, featuring luxury menswear staples such as T-shirts, shirts, and jackets. Available on the brand’s e-store, plans are already in motion for exclusive experiential stores to elevate the customer experience.
RiccaroCorduso invites discerning customers to "INVEST IN RICCARO CORDUSO"—a rare asset designed to be cherished and passed down as a legacy. True to its name, RiccaroCorduso stands as a symbol of value that will only RISE ABOVE with time.