Richa Kar raises funding from IDG Ventures & Indo-US Venture Partners for her online lingerie store 'Zivame.com'

Zivame was conceptualized, understanding the current market landscape and consumer pain ' points in lingerie. The lingerie segment is the highest growth category in women's apparel and yet there are very obvious consumer pain points. Zivame conducted a consumer research to understand this and found out some startling facts. Women find it difficult to get their perfect sizes, have access to very limited styles to choose from and the sheer displeasure of buying it from an uninterested or pushy sales girl/boy makes the shopping experience very squeamish.

Team Zivame believes that the reach of Internet can help every woman shop for lingerie is the most convenient way. For the first time international brands like Jockey and Triumph have partnered with Zivame to retail their merchandise online. Zivame ensures sizes are available for every woman all round the year. There is a vast selection of products and more importantly a consultative to choose a product based on need or event. The one of a kind fitting room section at Zivame is a unique feature, enabling women shoppers to gather information and education about wearing the right lingerie.

Zivame.com today makes it possible for every Indian consumer to buy intimate wear online in the most convenient way as it is covering all the pin codes in the country. It hosts more than 12000 SKUs from domestic and international brands like Jockey, Triumph, Amante, Enamor, Bw!tch, Inaya, Hanes, Hollywood Fashion Secrets, Lovable and many more.

"Zivame ensures that you can sit back and browse for your lingerie needs in your own time and space. We believe that every woman has a right to the perfect fit, regardless of her size and age and we do this by offering the widest range of sizes at the portal. From sizes A 'E cups; price range from Rs 200 to Rs 3000; and from the choicest assortment of beginner bras to full figure bras, Zivame caters to the needs of each and every woman in India. Our USP is a consultative approach to modern retailing." Says CEO Richa Kar, www.zivame.com.

Banglore based Zivame started operations in August 2011 and in the 6 months of operation it saw an overwhelming response from the customers by seeing 120% month-on-month growth. Visitors grew from a mere 6000 in August to over 2.5 lakhs in February.

"Today online platform enables users to shop without any inhibitions, our plan is to simplify the process of shopping with technology as an enabler. All our consumer touch-points should give a seamless and consistent experience of shopping" said Kapil Karekar, CTO and co-founder Zivame.

According to T.C Meenakshisundaram, Managing Director, IDG Ventrures India Advisors, "Zivame is a leader in the category of lingerie which lends itself extremely well to ecommerce. This category has many successful companies globally. Zivame has one of the best team comprising varied experience in retail, technology and strategy. We believe that Zivame will be able to extend its lead significantly with this capital raise."

Vani Kola, Managing partner, Indo US venture Partners says, "Zivame is clearly differentiated in its offering. The focus on content and consultation is unique to the industry. It is exciting to have Zivame in our portfolio of companies."