Ride to spread the message

Riders across the nation will unite with NKF (Narmada Kidney Foundation) and Global Hospital to spread the message of organ donation for World Kidney Day on March 4th (Sunday) in Mumbai. The participating BOBMC (Brotherhood of Bulleteers and Motorcycling Community) members of Mumbai, Pune, Delhi, Jamshedpur, Thane & Nagpur are Bisons Ride Hard, Inddiethumpers, Rebel Riders, Mocha Bike Association, Wanderlust, RoadShakers, Firelords, Enfield Pirates, Free Flow Thumpers, Iron Bulls, India Bull Riders and Road Melters. These clubs along with the NKF and Global Hospital representatives and volunteers will ride to:

- Increase awareness about kidneys and their functioning

- Highlight diabetes and high blood pressure as key risk factors for Chronic Kidney Disease (CKD)

- Encourage systematic screening of all patients with diabetes and hypertension for CKD

- Encourage preventive behaviors

- Educate medical professionals about their key role in detecting and reducing the risk of kidney disease, particularly in high risk populations

- Stress the importance of local and national health authorities in controlling the growth in the number of people with CKD and take action and invest more in kidney screening

- Encourage transplantation as a ‘best outcome’ option for kidney failure and the act of organ donation as a life-saving initiative

The bike rally will start from Bandra Kurla Complex where the bikers will start assembling at 6:15 am. The bikes will then pass through key point’s enroute to St. Thomas church at Goregaon East and end the ride at Global Hospital at Parel. At the key points of the ride, pamphlets, brochures and other informative materials on organ donation, kidney care, healthy lifestyle etc will be distributed among people with kidney donor cards given to those interested. Besides addressing the bikers at the starting point of the rally, Dr. Bharat Shah – leading nephrologist will also address the gathering at the church mass and educate them on the nuances of organ donation. The ride will end at Global Hospital where an educational skit will be performed by kidney patients

All the biker clubs of BOBMC who support this cause through the ride and online, equivocally stated that – “We are glad to be part of this social cause on World Kidney Day, as we believe that increased awareness about organ donation could actually help those in need of a kidney or any other vital organ. We as bikers believe in giving back to the society and this is our small way of doing it. We are glad about our association with Narmada Kidney Foundation and Global Hospital and look forward to being of any help in any way for the larger good of the society.”

Dr. Bharat Shah, a key member of Narmada Kidney Foundation and Global Hospital, stated that – “It is our aim to increase awareness on organ donation and especially kidney donation. We believe through more knowledge we can save many lives affected by a kidney ailment. We look at various avenues to increase awareness and are thrilled about our association with the BOBMC groups that have pledged to support and spread the message of organ donation across the nation.”

So if you have a Royal Enfield motorcycle with you and want to make a difference join the BOBMC group of bikers on Sunday – March 04, 2012 at the Bandra Kurla Complex. To do so, please get in touch with Deepak Ananth at +918097007003 or drop a line at deelux@bisonsridehard.com