RobinHood X Dot Media campaign intends to battle hunger inspiring change

Robin Hood Army, a volunteer-led organisation committed to addressing food insecurity, collaborated with pioneering content marketing company Dot Media to put together a successful initiative which is focused on hunger relief and social change across India.

 The 100 Creators Challenge has brought up a new initiative where Robin Hood Army (RHA) has leveraged the power of influencers to create awareness. This collaborative effort by Dot Media and RHA is a project that aims to create tangible impact for underprivileged populations by connecting influencers and creators to humanitarian action. Every weekend, Dot Media sends its creators to Robin Hood Army's drives across India, where content creators serve food to those who need it most like rickshaw pullers, construction workers and children. These creators aim to  reinforce the campaign message by participating in hands-on activities and strategically using social media to reach a larger audience and inspire others to get involved.

 Shubham Singhal, co-founder of Dot Media expressed his excitement about the collaboration and said, "We are honoured to join Robin Hood Army in their mission to end hunger. Our alliance aims to use digital influence to achieve meaningful change in communities throughout India."

 Aarushi Batra, co-founder of the Robin Hood Army emphasised the importance of joint action in solving social problems. "Our work with Dot Media demonstrates the power of unity in the fight against hunger. We want citizens to feel the responsibility to serve their communities.  I am sure together, we can help make a big difference in the lives of those in need."

 This initiative not only invites individuals and organisations to unite in their mission to combat hunger and inequality. By joining forces, they aim to contribute to creating a more equitable and compassionate future for everyone around us together.