Rodrigo Kede Lima joins Microsoft as new President for Microsoft Asia

Rodrigo Kede Lima has joined Microsoft as the new President for Microsoft Asia. He has taken the place from Ahmed Mazhari, who was the President of Microsoft Asia for a tenure of five years. 

He will be spearheading a business comprising a diversified team of around 30,000 employees  and  20 countries. He will be reporting to Judson Althoff, EVP and Chief Commercial Officer, Microsoft Corporation.

Kede Lima has joined Microsoft in the year 2010 and since then has been serving in numerous leadership positions that include President for Microsoft America’s Enterprise, being in charge of every Enterprise account across three US Geographic Operating units, Latin America, Canada,

In his career trajectory so far,  he was also associated with organisations such as IBM, Agrotools and others.

He is an alumnus of Harvard Business School.

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