Roy Morgan Research all set to launch in India

Michele Levine, CEO of Roy Morgan Research says "Roy Morgan Research has been in business since 1941 making us one of the oldest research companies in the world . We have a history of innovation and investment in our own new products and new ways of thinking. We are now keen to launch our Single Source survey in India without any further delay. Roy Morgan appreciates the valuable insights gained from discussions with advertisers, agencies and the media in India over the last few years. Those discussions have helped us understand the market's idiosyncrasies and unique needs. We will be contracting directly with each client company, as we do in all the other countries in which we operate. As you might expect, the strongest expressions of interest so far are from larger firms and early movers."