Ruma Sengupta joins MPG India as Director of Strategy

Based out of Mumbai, Ruma will work closely with MPG's four key offices in Mumbai, Delhi, Bangalore and Chennai, to take charge of the agency's strategic offering and product development in keeping with the vision of Leading New Thinking. She will also take custodianship of Havas Media's proprietary tools and processes.

Ruma will report in to Anita Nayyar, CEO of Havas Media South Asia and also work closely with the regional strategy team based out Singapore.

Ruma joins the agency with 15 years of experience and expertise across marketing, branding, sales, strategy, MR and analytics. She was most recently the Director of Business Insight for Synovate, where she was responsible for key international clients across FMCG categories. Prior to this, she has worked as Business Head for IMRB International. Ruma's diverse experience also includes working in senior marketing roles at Adlabs Films Limited owned by Reliance ADAG and United Spirits Limited at UB Group.

Her longest stint has been with Ranbaxy Global Consumer Healthcare where she launched OTC & DTC business and managed it successfully through marketing and sales-distribution.

Commenting on the appointment, Anita Nayyar said: "Havas Media is well-known for the high quality of its strategic product and tools and Ruma has the right credentials and attitude to take control of our strategic offering. Her flair is evident from her extraordinary background having worked with top research agencies like Synovate and IMRB. Her previous experience in spearheading marketing and innovation capabilities with brands is a plus."