Rupa Footline steps in with a new identity and campaign

Rupa Footline, the exclusive socks brand for men, women, and kids from Rupa & Company Limited, has unveiled a bold new identity alongside an exciting campaign that’s set to redefine the accessory category. With its tagline “Pahen Liya to Pahen Liya”, the campaign brings a fresh attitude, quirky storytelling, and a promise of unparalleled comfort for every step in life.

In a segment with few established players, Rupa Footline is crafting a vibrant narrative that resonates with youthful audiences. Whether it’s a power walk, a casual jog, or a moment of relaxation, the brand’s socks ensure wearers are always ready to make their mark.

The campaign’s innovative storytelling highlights how individuals navigate life’s moments—always with their socks on, exuding style and confidence.

Speaking about the brand’s transformation, Vikash Agarwal, Director of Rupa & Company Limited, said: “Modern consumers seek more than just products—they want brands that align with their attitude, offering style with substance and a touch of fun to everyday life. Our new campaign for Rupa Footline celebrates this ethos with a mix of quirkiness and entertainment. With a bold, international logo and trendy new designs in solids, stripes, geometric patterns, and prints, we believe Rupa Footline will be a hit among the youth.”

With this reinvention, Rupa Footline is not just selling socks—it’s championing a lifestyle of confidence and comfort, empowering wearers to conquer the world, one step at a time.