Sab records 60% growth in revenue

The general Hindi entertainment channel Sab has seen a 60 per cent surge in its revenues in the last two years.

The channel is reducing the ga with NDTV Imagine on the GRP list and at present is at the sixth place with 81 GRPs.

Sab being the light hearted family entertainment channel is a niche channel, but it has broken the Saas Bahu culture on channels and has been consistant with its content.

Now the channel is also launching a new show 'Sajan Re Jhoot Mat Bolo' starting on December 14. The daily series will be aired at 9 pm and has initially been given a run of 104 episodes.