SAB's Mrs. Tendulkar and Imagine's Zor ka Jhatka open with high ratings: TAM

According to latest TAM data, Zee TV has faired well in terms of Gross Rating Points (GRP) and Chanell Share (CS). Zee TV is placed at number 3 with a GRP of 250 and CS of 18.4%. Three of its shows amongst the top 10 shows across all GECs. Pavitra Rishta is again the number one show across all GECs with a TVR of 6.44%. The other shows from the channel's offering like Zee Cine Awards and Yahan Main Ghar Ghar Kheli is placed at number six and number nine.

Star Plus is the number one channel across all Hindi GECs yet again. The channel's GRP and CS is 327 and 24.0 %. Star Plus this time around has four of its shows amongst the top 10 shows across channels. Saathiya Saath Nibhana , Yeh Rishta Kya Kehlata Hain, Sasural Genda Phool and Pratigya from Star Plus have made it to the list of the top 10 shows.

Colors is at number two with an increased GRP and CS of 265 and 19.5%. Laagi Tujhse Lagan and the movie Dabangg's premiere from Colors' wide offering are amongst the top 10 shows with a TVR of 4.05% and 4.77% respectively.

Sony Entertainment Television (SET) is at number four with a GRP and CS of 154 and 11.3% respectively. None of the shows from the channel's offering has made it to the top 10 shows' list this week.

SAB is at number five with a GRP and CS of 152 and 11.2% respectively and its show Taarak Mehta Ka Ooltah Chashma has made it to the top 10 shows this week, is placed at number 8 with a TVR of 4.16%. MoreoverThe newly launched Mrs. Tendulkar received all time high opening of 3.6 TVR in Mumbai was the top rated show on the day of launch in Mumbai market. Overall the show opened at a TVR of 2.2.

Imagine is positioned at number six with an increased GRP and CS of 100 and 7.4% respectively. Imagine's new show Zor Ka Jhatka hosted by Shah Rukh Khan has opened with a bang too. With an average rating of 2.6 in the opening week, the show saw Imagine TV's share in the 9 to 10 pm slot grow by 100% and see it move ahead of Colors, Sony and SAB. Additionally, in most markets in North India, ZKJ has taken Imagine to the No.2 position, with a blockbuster performance in Punjab, UP, Delhi Rajasthan and MP. It is also the No.1 rated show in Kolkata in its time band. Owing to Shah Rukh Khan's immense popularity amongst women and children, the show has been a stand out hit in those TGs rating 3.5 TVR amongst 10-14 girls, 4.2 TVR amongst 10-14 boys and 3.7 TVR amongst F 15 to 24. | By Prabha Hegde [prabha(at)adgully.com]