SAB TV triumphs at 157 GRPs

As per the last week TAM rating for year 2012; SAB TV, has achieved an all-time high of 157 GRP’s. Its new show launches, the much loved and appreciated Baalveer & Jeannie aur Juju have proficiently sustained themselves at 1.3GRPs while Taarak Mehta Ka Ooltah Chasmah continues to achieve new landmarks with 4.0 TVR and Chidiyaghar attained 2.0 TVR.

Anooj Kapoor, Executive Vice President and Business Head SAB TV, said, “We are extremely overwhelmed with viewers’ response. Our success is a reinforcement of SAB TV’s brand promise of providing family entertainment with a dash of humor and this positioning consistently reflects in each of the shows produced by the channel. We will continue to offer innovative and differentiated content to our viewers across HSM and strengthen our reach to newer audiences across markets.”

SAB TV’s light hearted content is targeted towards the entire family and has appealed to more & more household across HSM. With every new launch, the base of loyal audience has been improving and SAB is steadily increasing its hold in the general entertainment genre.