Sachin Vashishtha on Paisabazaar’s 3-pronged approach for consumer engagement

Paisabazaar, one of India’s largest digital consumer credit marketplaces, is dedicated to simplifying the complex decisions of personal finance. Leveraging technology and data innovations, along with considerable effort, Paisabazaar aims to make financial choices easy, transparent, and convenient for people across India. With over 40 million consumers hailing from 823 cities throughout the country, Paisabazaar has established itself as a trusted platform for accessing loans and credit services. One of its key offerings is providing consumers with free credit scores, allowing them to better understand their financial standing.

Through strategic partnerships with top banks, NBFCs (Non-Banking Financial Companies), fintech lenders, and credit bureaus, Paisabazaar offers a wide array of choices to consumers across different segments of the market. This extensive network enables consumers to access a diverse range of loan products tailored to their specific needs.

In a video interaction with Adgully, Sachin Vashishtha, Chief Marketing Officer, Paisabazaar, speaks at length about the marketing strategies, as well as the campaigns that have had a long lasting effect on viewers.

Mentioning about the strategies employed, Vashishtha said, “We have three important pillars of marketing strategy. As 70% of our traffic comes directly from people who search for us on Google, the first and most important strategy is to generate more and more content in the form of articles, video graphics, etc., to make people aware about us. Secondly, consistent TV ads help us educate viewers on various aspects of taking loans, such as managing credit scores and comparing different banks. The third pillar is digital media and social platforms, which help us enhance brand visibility and engagement.”

Watch the complete interview below.