Saints And Warriors, Mumbai bags the creative duties for Fiat India

Sartaj Jaffri, Branch Head, Saints And Warriors, Mumbai, has confirmed the news to Adgully. Regarding the account size, Jaffri was not vocal and said "it would be difficult to discuss the budgets for the year but the brand is an international giant and hence the budgets too will be substantial enough".

The combination of strong strategic thinking and creative brilliance, which redefined the brand FIAT and made it relevant to the Target audience, probably was the unique idea which brought the account in Saints And Warriors' kitty.

Telling about the plan to bring in freshness in the communication, Sartaj said, "The freshness is in the overall thinking on the brand, for which you will have to wait and see in the coming months."

It is expected that the agency will be rolling the new campaign sometime near next month.