Salman & Hrithik unleash high-octane energy in Mountain Dew’s new ad

As brands prepare for the excitement of the ICC Champions Trophy, PepsiCo India is making a powerful statement with the launch of Mountain Dew’s latest ad campaign, premiering today, February 23rd. This campaign is particularly special as it brings together two fan-favorite superstars, Salman Khan and Hrithik Roshan, on-screen for the first time—perfectly capturing the anticipation surrounding the much-awaited India vs. Pakistan clash.

Adding to the energy, PepsiCo India’s power-packed beverage Sting is also set to electrify cricket enthusiasts with its dynamic new campaign, further amplifying the thrill of the season.

Recognizing the unmatched passion and massive viewership of this marquee event, PepsiCo India has strategically positioned its brands to engage fans right at the heart of the action.

A spokesperson from PepsiCo India shared insights on the brand’s vision for the campaigns, stating:

“At PepsiCo India, we are committed to delivering excitement, energy, and unforgettable experiences to our consumers. The cricket season is a moment of passion and anticipation for all fans, making it the perfect stage to unveil two very dynamic campaigns on television. On this high-energy day, we debut Mountain Dew’s action-packed ‘Darr Ke Aage Jeet Hai’ campaign, bringing Salman Khan and Hrithik Roshan together for the first time—symbolizing the power of courage and camaraderie. Meanwhile, Sting’s ‘Energy Ka King’ campaign fuels an unrelenting spirit, celebrating those who push their limits with unstoppable energy. As the nation unites for the big game, we’re amplifying the thrill with equal momentum while using compelling narratives that resonate with fans.”

With Mountain Dew embodying the spirit of fearlessness and Sting powering unrelenting energy, PepsiCo India is set to make a lasting impact this cricket season, ensuring that fans experience the thrill both on and off the field.

Also Read: Nitin Bhandari Appointed as PepsiCo's VP and GM for India and South Asia Beverages