Samsung launched the new range of refrigerators "Frrrunch'

The new tagline Frrrunch is just apt, as the refrigerators offer the advantage of "fresh and crunchy' fruits and vegetables through optimum moisture control that enables them to stay fresh for a longer period of time.

R. Zutshi, Dy Managing Director, Samsung India on the launch of the new 2010 Frrrunch range of refrigerators said, "At Samsung, it is our continuous endeavor to enrich the lives of our customers by introducing innovative features in our products as in the case of the Frrrunch range which seeks to ensure longer lasting freshness in stored fruits and vegetables."

The unique benefits of the Samsung refrigerator range starts with the special "Frrrunch Box' that combines advanced Moisture Control Technology to ensure freshness in vegetables. With optimal moisture maintained inside the Frrrunch Box, vegetables remain naturally fresh and delightfully crunchy. Located just above the Frrrunch Box, the "Fresh Veggie Zone' ensures that fruits stay fresh, tasty and easily accessible.

Furthermore, the innovative "Cool Pack' in the "Freezer Section' assists in keeping the food fresh as its special "phase change material' helps maintain a low temperature in the freezer section, preventing food from melting or getting spoilt during a power failure for extra 60 minutes.

The Samsung Frrrunch Refrigerator with a 5 Star BEE rating is also fitted with the innovative LED Light System. This futuristic technology ensures that the entire refrigerator is well lit up so that the users can see and access food items easily. This unique LED Light System is energy efficient and saves power too.

The refrigerator is available in 4 new colours - White Ivy, Silver Ivy, Wavy Brown and Titanium Silver.

The Frrrunch Direct Cool range is available in the 190L to 230L capacities. It has a 4 Handle Options, and the entire range is stabilizer free. It is priced in the range between Rs 10,100-Rs 15,000.