Samsung launches dedicated IT Brand store in Delhi

Samsung Electronics has launched its first dedicated IT Brand Shop in Delhi. Located in the heart of Delhi's Nehru Place, this brand shop will be displaying and retailing a whole range of Samsung IT products including its sleek and stylish Netbooks and Notebooks, its just launched 2010 range of Printers, high-end Monitors, Mobile Phones and Digital Still Cameras. The Samsung IT Brand Shop also has an "Experience Zone" where consumers can experience digital convergence at its best with Samsung IT products .

The IT Brand shop was inaugurated on by Jung Shoo Shin, President and CEO, Samsung South West Asia. At the launch, Ranjit Yadav, Director- IT and Mobility, Samsung India said, "The new Brand Shop is the first outlet dedicated to our IT products in Delhi. We plan to expand our footprint to 5 more cities this year. We are looking at our Brand Shops and our engagement with Large Format Retail contributing around 5% of our IT sales this year."

The company plans to use the IT Brand Shop to showcase and retail its latest breakthrough technology products like the "World's Smallest Printer", its MFM monitor and its advanced touch screen phones amongst others.

The IT Brand shop also displays the entire Samsung digital camera range with 16 new models with advanced features like - Smart Auto, Dual Image Stabilization, Smart Filter, Perfect Portrait System, Face Detection, Face Recognition, Red eye fix, Blink and Smile Detection, Beauty shot etc. Samsung is also displaying select premium mobile models from its range of over 50 handsets priced in the range between Rs1,600 ' Rs 40,000.