Sanjay Jaju highlights M&E’s resilience in India’s economic landscape

Ministry of Information & Broadcasting Secretary Sanjay Jaju’s reflections on the M&E industry provided a unique insight into the evolution of an industry that has transitioned from a mere passion project to a major player in India’s economic landscape. Jaju delivered a keynote address at the 24th edition of FICCI Frames 2024, a marquee event that has become a cornerstone in discussions surrounding the media and entertainment sector.

Jaju commenced his address by expressing the pleasure of being part of an event that celebrates the vibrancy and dynamism of the Indian media and entertainment sector. He acknowledged the industry’s relentless pursuit to achieve the coveted status of an “industry”, a dream that materialised over the years through the collective efforts of professionals and industry associations, with FICCI at the forefront.

Recalling the days when cinema halls were the primary source of entertainment, Jaju highlighted the industry’s journey to being recognized as a vital economic contributor. He emphasised on the pivotal role personal styling plays in the professional realm, underlining its influence on perception, confidence, and credibility in a world inundated with data and digital platforms.

He further delved into the concept of personal branding, elucidating how individuals are now curating distinct images aligning with their roles, values, and aspirations. In an era where visual storytelling reigns supreme, he emphasised that effective communication goes beyond words, with personal styling becoming an indispensable tool for professionals.

The address touched upon the dynamic shifts in the communication landscape, propelled by the emergence of digital and social media. Jaju highlighted the transformative impact of the internet, affordable smartphones, and widespread data availability on the media and entertainment sector. He underscored the industry’s creative prowess, cultural richness, and its role as a global beacon for India.

Providing a snapshot of the industry’s current landscape, the MIB Secretary cited staggering statistics – 90 crore internet users, over 60 crore smartphones, and a digital media segment growing at close to 30% year on year. The rise of OTT platforms, with an estimated industry size of Rs 10,000 crore, showcased the sector’s adaptability to digital transformation and its potential as a chief contributor to India’s soft power.

Jaju stressed on the Government’s commitment to promoting the media and entertainment sector through various initiatives. He highlighted recent amendments to the Cinematograph Act, the Information Technology Intermediary Guidelines, and the Digital Media Ethics Code rules as steps towards ensuring a conducive environment for growth.

He touched upon the forthcoming National AVGC Policy, emphasising its role in fostering innovation, skill development, and the protection of intellectual property. Jaju also outlined initiatives to encourage foreign filmmakers to produce films in India, aligning with the country’s ambitions to become a hub for international content creation.

In conclusion, the MIB Secretary expressed optimism about the future of India’s media and entertainment sector, citing its dual significance as a driver of economic growth and a substantial generator of employment. He assured stakeholders of the Government’s proactive stance in formulating policies to support the industry’s continued ascent on the global stage. His words served as a testament to the industry’s resilience, adaptability, and its ever-growing impact on India’s socio-economic fabric.