Santoor introduces refreshing new Santoor Lime Soap TVC for summer

Santoor, India’s No. 2 toilet soap and flagship brand under Wipro Consumer Care and Lighting is adding a refreshing twist to summer with its latest TVC featuring Santoor Lime Soap. Enriched with fresh lime and hydrating aloe vera, Santoor Lime Soap leaves the skin revitalized after every use. The new TVC promises to keep the ‘skin fresh and mood refreshed’ with the rejuvenating experience of Santoor Lime.

The TVC showcases the journey of a doctor and mother, finding freshness after a tiring day, thanks to Santoor Lime's reviving properties. After a taxing day at work, she enjoys a shower using Santoor Lime soap. With her skin feeling fresh and her spirits lifted, she is ready for a delightful moment of joy.

Prasanna Rai, Chief Marketing Officer (CMO), Wipro Consumer Care & Lighting stated, "We have relaunched Santoor Lime soap with a great new fragrance. In an in-use consumer research we have found that this new Santoor Lime soap has been loved by 9 out of 10 freshness soap users due to its better bath sensorials. This TVC embodies the same essence of Santoor Lime soap which delivers a refreshing bathing experience lifting the mood."

When it comes to a relaxing bath after a long fatiguing day, Santoor Lime Soap is the perfect companion for your summer routine.

Santoor Lime Soap is available to purchase in your nearest retail stores and across prominent e-commerce platforms such as Flipkart/ Amazon.  The product is available in a 100 gmX4 soaps at INR 138.