SapientNitro bags Chrysler's account

SapientNitro, part of Sapient and the largest independent interactive marketing services firm in the world, today announced that it has been named by Chrysler Group LLC as digital agency of record (AOR).

SapientNitro will oversee interactive duties for the Chrysler Group brands that include Chrysler, Dodge, Ram Truck, and Jeep®. The scope of services will include interactive experiences, site design and development, and online advertising, in addition to digital work across the spectrum of the Chrysler Group businesses ' from online promotions across the nameplates and support for the multiple international websites, to corporate content and dealer support.

"We are thrilled to be working with such iconic brands at such an important time in their evolution," said Brad Simms, vice president at SapientNitro and client lead on the account.

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