SapientNitro takes the Dubai flight

The company's Dubai office will serve the integrated marketing needs of Mars and other marketers in the six countries of the Gulf Cooperation Council (Bahrain, Kuwait, Oman, Qatar, Saudi Arabia, and UAE), as well as Egypt and Lebanon. SapientNitro is one of Mars' global agencies-of-record for TV/print advertising and digital production.

"We can't thank Mars enough for their business and trust in us as they increase their presence in the Middle East," said Will Davidson, SapientNitro's global operations director who is establishing the Dubai office. "We're excited to launch an operation in a vibrant market with huge growth potential. With experience operating in emerging markets like China and Russia, we have what it takes to build a world-class team and hit the ground running."

SapientNitro's first assignment will be on behalf of the Galaxy® chocolate brand throughout the Middle East. (Mars uses the Dove® Chocolate brand in other regions except the United Kingdom and Ireland, where it's also known as Galaxy.)

SapientNitro is hiring a mix of UAE nationals and expatriates to staff the business.