SAREGAMA launches ICONS NXT with UTV Bindass

Saregama India Ltd., India’s flagship Music and Entertainment Company,  launches  ‘SAREGAMA’s ICONS NXT’ with UTV Bindass at f Bar & Lounge, The Ashoka, New Delhi.

Saregama’s ICONS NXT with UTV Bindass has  identified  great new talent for   promoting mainstream artists to revive Mainstream Popular Music and fashion them into the Next Generation Music Icons. Through this unmatched initiative, the nation’s most prestigious company will create music that goes beyond the realm of convention and promote it along with India’s leading youth brand, UTV Bindass!

Saregama and UTV Bindass search for the country’s finest and most talented artists has so far yielded five exciting young acts that guarantee a massive fan base. This gamut of artists will be showcased on UTV Bindass in a variety of contemporary genres, with each Iconic figure redefining a style. The hugely popular artists being featured are of the likes of Samar & Sanam, Phoenyx, Nasha, Paapi 4 and The Dhol Factory.  

Tonight these bands perform live and enthrall an enthusiastic audience with the magic that they create on the stage with their unmatched music and presence… As part of the digital initiative, world’s leading content platform, Youtube will do a worldwide live premier of the entire concert. Yupp tv, a leading digital platform will stream the concert live across 5 million handsets, connected devices, gaming consoles etc across the world. Leading youth television channel, UTV Bindass will create special vignettes on the concert and showcase them on the channel for the music aficionados.

As stated by Mr. Adarsh Gupta, Business Head-Music, Saregama India Ltd., “Saregama Icons Nxt with UTV Bindass is a platform to launch a wave of new artists year on year for reviving mainstream popular music.  With this live concert we showcase the talent of our current year’s Icons Nxt to the Nation on a platform, that artists will aspire to be launched on.”   

As stated by Mr. Keith Alphonso, Business Head – UTV Bindass, “There is nothing new about the innate connection between music and youth. The youth TG has consistently defined the next wave of music. To create the next generation of music icons we are pleased to partner with SAREGAMA ICONS NXT to promote the country’s finest and most talented young musicians. Through this partnership we look forward to further strengthen our connect with music and thereby with our audiences too.”

In this endeavor of reviving the popular music,  Saregama has partnered with various  prestigious platforms:

 ·        Talent house, a global talent networking portal that addresses artists across creative initiatives has supported  the endeavor, having agreed to front the search for this property for the next five seasons.

 ·        Flipkart, one of the largest online shopping stores has come on board to promote and retail the artist albums with heavy online support across platforms. They have initiated a pre booking feature for sale of CDs online. “

 ·        Nokia has partnered with  Saregama India to launch the music of these talented artistes on Nokia Music Unlimited service – Nokia’s revolutionary digital music service for its devices.

 ·        Planet M who will promote and sell the music albums of the artist;

 ·        Big Cinemas the leading multiplex chain for promoting the property across their multiplexes.