SAREGAMA's ICONS NXT with UTV Bindass Channel amongst the top 50 on Youtube in 3 weeks

Saregama India Ltd., India’s flagship Music and Entertainment Company on 7th Dec 2011, announced the launch of a new platform called ‘SAREGAMA’s ICONS NXT’ with UTV Bindass, for highly talented and popular mainstream artists to reach iconic heights in the music world. 

In just a matter of 3 weeks, SAREGAMA’S ICONS NXT has grown enormously popular, with a steadily increasing fan base. It is now listed amongst the top 50 channels on Youtube, viewed across the country, garnering close to half a million views…This fact only reinforces Saregama’s belief that there definitely is a market  for popular music. 

Delighted with the overwhelming response, Mr. Adarsh Gupta – Business Head (Music), Saregama says “The success of the songs and the videos can be attributed to the fact that each of the artists featured on this platform and the albums thereof has worked tirelessly to produce brilliant content appealing to various genres of music that youth listen to….But the real moment of truth was when this music that we created made immediate connect with our target audience!!”

“Music is about connection, and not about a destination or a domain. Music that is loved will always be successful because it touches a chord of human emotion. We always knew that the fresh new sounds of Saregama’s Icons Nxt would connect with the Bindass generation of a proud new India. The rocking numbers on youtube just reaffirm our faith in this venture and in the talent. Rock on!” speaks UTV Bindass Business Head – Mr. Keith Alphonso

The excitement among the artists too is palpable when asked about the splendid response to their music:

Nasha, the Sufi Rock idol says:  “I feel really happy to see the immense response on Youtube for the initiative that Saregama has taken for Icon’s Nxt. . Its great to be part of such a project and hope this nasha of my music and my voice spreads all over.” 

Says Samar Sanam:  “We are extremely lucky to be a part of 'Saregama’s Icons NXT with UTV Bindass'. This is a very unique platform and we can see that it is growing and will be big in no time. The aim is to revive and promote independent artists and it will happen. Godspeed”

Bharat  Goel   of PHOENYX  says” It’s a great  privilege to be a part of this innovative platform  of  Saregama’s Icons Nxt with UTV Bindass…Youtube is by far the best medium for online content distribution and promotion. As an artiste, I believe the youtube views show love and respect for my work which is extremely encouraging and motivating”

Arujn Arry, from the famous Dhol Factory:  “I am glad to be a part of Saregama family and very excited about this huge success of DHOL FACTORY.  We always need God’s blessings and support of our friends. I also wish to thank my co-performer & friend Pankuj Ahuja, who is the main pillar for this success. Hope DHOL FACTORY will always create dhamaal”

Gourav Dasgupta, PAAPI4 speaks:  “Its great to be a part of the fast moving digital media movement as one of the top viewed artists on you tube. I’m honored and hope that Paapi 4 keeps achieving new heights, all thanks to Saregama and all our fans who have welcomed and supported us with open arms.”