Saucony Partners with Brandman Retail to Launch in India

 Brandman Retail, the powerhouse behind the distribution of iconic sports brands in India, has officially announced that it has entered into an exclusive distribution agreement with Wolverine Worldwide to bring Saucony, a renowned name in performance footwear, to the Indian market. With this strategic move, BMR will distribute Saucony's Autumn/Winter 2024 collection, promising to introduce the brand’s cutting-edge running shoes and lifestyle footwear across the nation.

This agreement further strengthens BMR's reputation for managing top-tier brands like New Balance, On, and now Saucony. With Saucony’s commitment to innovation and athlete-driven design, this partnership is set to meet the rising demand for performance-driven, premium footwear in India. 

Founded in 1898, Saucony, with over a century of running experience added to its repertoire, has evolved from a local factory to a global brand based in the suburbs of Boston, inspiring good runs worldwide.  Originally perceived as pure performance shoes, Saucony is positioned as a pair of shoes known for their innate style, silhouettes and sturdy quality. Committed to design and innovation, Saucony creates performance pushing products that help racers run faster and athletes ace their act.

Arun Malhotra, Managing Director of Brandman Retail, highlighted the significance of the partnership, "We are excited to bring Saucony’s legacy of performance and innovation to our customers. At Brandman, we share a passion for excellence and sustainability, aiming to elevate the running experience for athletes in India. Our curated selection represents the pinnacle of athletic footwear, empowering athletes to reach their full potential with cutting-edge technology and design. Join us in celebrating the fusion of performance, style, and sustainability with Saucony, now available exclusively at Brandman. Welcome to the new era of running."

Saucony is also available on leading e-commerce platform Ajio, in addition to key retail outlets and exclusive stores across India. This collaboration with Ajio ensures that Indian consumers can conveniently access Saucony’s high-performance products online, making the collection more accessible to a wider audience

Saucony has rightfully taken its place as one of the world's leading running companies. Built on a legacy of performance, Saucony continues to offer best-in-class running shoes, running apparel, and timeless retro footwear that has helped shape who we are today. The next great innovation has always been right at our fingertips—from speed shoes to trail running shoes and walking shoes to casual classics.

By partnering with Ajio, Brandman Retail is set to extend Saucony’s reach to athletes and fitness enthusiasts across India, providing them with premium running footwear both online and in stores. This move cements Brandman Retail's position as a leading distributor in India's sportswear market.