Scale Sherpas Ventures to transform Indian FMCG landscape

Scale Sherpas Ventures Pvt Ltd, spearheaded by FMCG veterans Anjana Ghosh and Atanu Gangoly, is poised to transform the landscape for small and mid-sized Indian FMCG brands. Their innovative plug-and-play model in distribution and supply chain management sets a new standard in strategic offerings.

Utilizing an extensive network of distributors, super stockists, a robust tech platform for tracking sales and goods movement, and a dedicated last-mile order booking team, Scale Sherpas introduces an efficient end-to-end supply chain model tailored for startups and MSMEs. Their objective is to help businesses expand from regional to national presence, backed by a vast network of trade partners across India.

The unique aggregation of loads concept allows brands to benefit from reduced freight costs and offers the flexibility to send small loads to new markets. This service is available in 41 top cities and towns with populations exceeding 1 million, ensuring faster market activation, lower logistics costs, and shared on-ground resources (SOs), all contributing to cost efficiency.

Scale Sherpas offers deep functional expertise and comprehensive consulting throughout a brand’s lifecycle, ensuring seamless growth. Specializing in the FMCG and CPG industries, their team guides companies through the complexities of expansion in a competitive marketplace. Their strategic consultants address critical issues and opportunities in sales distribution, marketing, operational excellence, technology, digital transformation, corporate finance, mergers and acquisitions, and sustainability.

The FMCG sector in India, the fourth-largest globally, is expanding at a healthy rate, driven by rising disposable incomes, a growing youth population, and increasing brand awareness among consumers. According to market research firm Kantar, regional brands, which constitute 70% of the FMCG business in the food and beverage category, grew at 13% in the year ending April 2023, outpacing the 9% growth of national brands.

India’s diverse regional brands play a crucial role in supporting the local economy, generating employment, and catering to local tastes and preferences. However, these brands face numerous risks impacting their operations and bottom lines. Scale Sherpas aims to help these companies overcome challenges and adopt a long-term, forward-thinking approach to business growth.

Anjana Ghosh, Managing Director of Scale Sherpas, remarked, “We firmly believe that leading a successful business requires the courage to adapt. Doing the right thing is rarely easy but always worth it. MSME businesses are navigating a challenging phase with overall competitive landscapes, the entry of global brands, rising input costs, and decreasing margins. Scaling business, reducing costs through efficiency and productivity, adapting to technology, and premiumization are essential for their survival. Our mission is to support businesses that aspire to scale and seek professional help from those with proven track records in building national brands. We enable organizations with creative solutions to navigate complex issues by reimagining their ecosystems, reshaping their portfolios, and reinventing themselves for a better future.”