Scarecrow bags brand Margo; Appoints Bhavik Gajjar as CD

Margo is now a part of Henkel India's product portfolio and was launched by Calcutta Chemicals in 1920. It has products in the laundry, home care, cosmetics, toiletries and hair care segments. Henkel India's other brands include Pril, Henko, Fa, Mr. White and Chek, among other. Margo has been positioned as an anti-bacterial skin care soap, with neem oil as its main ingredient for many years till 2009, when the brand revamped itself. Currently it is available in new packaging and shape. Owing to the unparalleled delivery of this equity through its range of toilet soaps, Margo today is among the widely known brands in India, with a loyal consumer base.

Scarecrow is India's one of the fastest growing full-fledged advertising agency providing every solution under one roof- including creative, media, PR, digital as well as design, with offices in Mumbai, Delhi, Chennai & Bangalore.

Raghu Bhat, Founder Director, - Scarecrow Communications speaking on this development said, "Margo is an iconic brand and for Scarecrow, it is nothing less than a historic opportunity. We have a fair amount of experience in the beauty and skincare and hope to use that to create communication that wins hearts and builds market share."

Arunava (Joy) Sengupta, Founder Director, - Scarecrow Communications is of the opinion that this category is highly competitive and the fact that it is challenging, it creates exciting opportunities.

Gajjar has worked on various brands such as McDonald's, Nestle, Kraft, Walmart, Yellow Pages, Telus Telecommunications and Salvation Army. He also has numerous awards in his kitty that includes Cannes Lions, One Show and Young Guns. | By Janees Antoo [janees(at)adgully.com]