Scarecrow picks Iraj Fraz as head of creative ops, Delhi

Fraz started his career at Leo Burnett in 2002. From there, he moved on to McCann, Mumbai and in 2006, shifted to Contract Delhi working on brands like Dominos, NIIT & Dabur. Following which, he spent about 5 years as a Creative Director at JWT Delhi (up till Jan, 2013), where he did many popular as well as award-winning campaigns for Airtel DTH, Pepsi, Horlicks and Nokia.

His next stop was Y&R, Dubai, the 4th most creative agency in the world as per the Gunn Report, 2014. There, he worked on Coke, Emaar properties and Mashreq Bank, handling projects not just for the UAE, but often for the whole of MENA region, and sometimes, even for Europe and South East Asia.

Says Raghu Bhat, Founder Director, Scarecrow Communications, "I have followed his career closely since I first worked with him in McCann. And he
offers the perfect mix of world-class creativity, an instinctive understanding of the marketing problem, people skills and the hunger to do more."

Says Manish Bhatt, Founder Director, Scarecrow Communications, "We have 5 brands in Delhi. It's a decent base. Under Fraz and Anuj Mehtani, who heads account management in Delhi, we now have the people who can power Scarecrow Delhi to the next level."

Says Fraz, "I came back because I love advertising. Here, in the by-lanes of Chandni Chowk and the boardrooms of banks, people discuss ads. We care about advertising, and that makes our country the it place to create interesting work.Why Scarecrow? Because here, the focus hasn't just been on let's-do-work-that-keeps-the-business but on let's-create-work-that-starts-conversations. And I'd like to keep the momentum going."

Proficient in English, Hindi & Urdu, Fraz has won more than 35 awards including 2 Adfest Silvers, 2 Cannes Spikes Silvers and 1 Bronze plus numerous trophies at Goafest.