Scarecrow's Manish Bhatt to judge Cannes Lions 2012's Direct Category

Gideon Amichay, former Chief Creative Officer and Joint Managing Partner of Shalmor Avnon Amichay / Y&R Interactive Tel Aviv, Israel from 1994-2011, will chair the Direct Lions Jury.

"In the beginning there was direct. Today, everyone understands that touching people and building true relationships are at the heart of every message and every medium. Direct was, is and always will be the true essence of marketing. The art of relationship building, direct to the heart, and delivered by every technology, is the challenge of the communication world. I'm looking forward to meeting the Cannes Direct jury and to hunting together for every proven innovation in that art.

"It's a great honor for me to be the first Israeli Cannes Lions jury president, coming from Israel's start-up culture of which I'm so proud," says Gideon Amichay of his appointment.