Second highest-grossing year at Rs 11,833 cr, but Indian BO sees 3% decline in 2024

Despite a marginal 3% decline compared to the previous year, 2024 stands as the second highest-grossing year at the Indian box office, falling just short of the Rs 12,000 crore milestone at Rs 11,833 crore, as per the Ormax Box Office Report 2024. It also marks the fourth year to surpass the Rs 10,000 crore mark, following 2019, 2022 and 2023 (Rs 12,226 crore).

Hindi cinema’s share declined by 4 percentage points to 40%, but continued to hold a majority 40% share of the Box Office by language. Hindi cinema’s collections dropped from Rs 5,380 crore in 2023 to Rs 4,679 crore in 2024. Notably, 31% of Hindi cinema’s collections came from dubbed versions of South Indian films. If only original Hindi language films are considered, the decline in box office was a steep 37%.

Malayalam cinema doubled its box office share from 5% in 2023 to 10% in 2024, surpassing the Rs 1,000 crore mark for the first time ever. Meanwhile, Tamil & Telugu maintained their box office share with marginal differences compared to 2023.

‘Pushpa 2: The Rule’ was the highest-grossing film of 2024, with a gross box office of Rs 1,403 crore. Its dubbed Hindi version achieved Rs 889 crore, setting a new record as the highest-grossing ‘Hindi’ film of all time. ‘Pushpa 2: The Rule’, ‘Kalki 2898 AD’ and ‘Stree 2’ were the only films to surpass the Rs 500 crore mark at the India box office. ‘Devara - Part 1’, ‘Bhool Bhulaiyaa 3’ and ‘The Greatest Of All Time’ were the other three films to gross above Rs 300 crore in 2024.

2024 registered 88.3 crore (883 million) footfalls, reflecting a 6% decline from 2023. Footfalls in 2024, were lower than the last two years, and continue to remain lower than pre-pandemic levels.

Average Ticket Price (ATP) saw a marginal growth of 3% over 2023, from Rs 130 to Rs 134, compared to double-digit growth over the last two years, indicating more stability in ticket prices in 2024.

Hollywood experienced the steepest de-growth in 2024, with its gross box office collections dropping by 17% compared to 2023. With footfalls at just 3.8 crore, 2024 marked one of Hollywood’s weakest years in India in the last decade. For the second consecutive year, no Hollywood film crossed the Rs 200 crore mark in India, with only three films surpassing Rs 100 crore.

All the Top 10 films being franchise films underscores Hollywood’s reliance on established brands for success in the Indian market, mirroring international trends.

Gujarati cinema recorded an impressive 66% increase over 2023, which is only behind the growth of Malayalam cinema.