Secret Social Media Algorithms for Increased Visibility

Authored by Aviyukta Adlakha, Brand Strategist & Founder, Connect Publics

Social media platforms are a powerful tool for individuals and brands to build their online presence. Yet, achieving visibility is becoming increasingly challenging due to constantly evolving social media algorithms. 

So understanding these algorithms is like having a secret weapon; it’s the key to maximizing visibility and engagement without paid ads. 

Let me share some of the best-kept secrets behind these algorithms:

1. 1. The “30-10-30 Rule”

A quick way to get the algorithm to notice your posts is by engaging with other users 30 minutes before and 30 minutes after you post. This activity tells the platform that you’re actively engaging with your community, which increases the likelihood of your content being prioritized in others’ feeds.

Hack: Before posting, engage with people in your niche by liking, commenting, and even DMing. Follow up 10 minutes after posting by engaging with any early interactions on your content.

This creates a quick boost in interactions, signalling to the platform that your content is popular, which leads to greater reach.

2. Maximize “Saves” on Instagram (The New Super Like)

On Instagram, the “Save” feature has become one of the most important metrics, as it indicates valuable content. The algorithm sees saved posts as highly useful and, therefore, promotes them more.

Hack: Encourage your audience to save your post with a call-to-action (CTA) in your caption like, “Save this post for later!” or “Save this for quick access to these tips!”

The “Save” feature ranks higher than likes or comments in Instagram’s engagement hierarchy, so the more saves, the greater the visibility boost.

3. Use “Sequential Storytelling” in Carousel Posts

Carousel posts (multiple images or videos in a single post) are a hidden gem on platforms like Instagram and LinkedIn. When users swipe through these posts, they’re spending more time on your content, which signals higher engagement.

Hack: Create carousel posts that tell a story or break down tips step-by-step to encourage users to swipe through each slide. Try “Swipe to learn” or “Next slide for more” cues.

The more slides users engage with, the more likely the algorithm is to show it to a larger audience. If someone doesn’t swipe through all the slides, Instagram may reshow the post to them later, maximizing chances for engagement.

4. Repost & Reshare

If you have high-performing posts from the past, don’t let them gather dust. Reposting or resharing them with updated captions, new visuals, or additional insights can reignite engagement.

Hack: Add a fresh angle, a new story, or updated statistics to previous posts and repost them after a few months. For Instagram, try reposting as a Reel for more reach, while LinkedIn and Twitter posts can be updated and rephrased.

Algorithms value fresh content, but they also respond well to historically engaging posts. Reposting builds on the content’s prior engagement, increasing the chances it will be boosted again.

5. Split Some Beans & Spark Curiosity

LinkedIn’s algorithm heavily favors posts that spark conversation and keep people on the platform. But beyond likes, comments, and shares, LinkedIn’s algorithm pays special attention to dwell time—how long someone stays on your post.

Hack: Write longer posts or incorporate multi-image carousels that require users to click “See more” or scroll through multiple slides. This naturally increases dwell time and signals engagement.

Longer dwell times give LinkedIn a signal that the post is engaging, leading to more people seeing it in their feeds.

6. Micro Influencers are the New King-Makers

 When looking for visibility, micro-influencers (those with smaller but highly engaged followings) can have a surprisingly high impact on your reach.

Hack: Partner with micro-influencers in your niche, as they often have a loyal audience and tend to be more active in supporting their followers. This engagement can amplify your reach significantly.

Algorithms prioritize posts with organic engagement from real users. Micro-influencers offer genuine interactions that signal high-quality engagement.

By following these tricks, you can boost your engagement and followers 10X on Social media platforms, specially on Instagram! 

DISCLAIMER: The views expressed are solely of the author and Adgully.com does not necessarily subscribe to it.