Sensodyne celebrates role of dentists with AI-Powered personalized videos
Sensodyne has launched a new digital campaign leveraging the power of AI for creating personalized videos of dentists across the country, underscoring their role in improvement of oral health and turning daily experiences joyful for individuals.
This AI initiative involves creating 4000 customized videos with dentists, intended at establishing dentists as ‘Doctors of Joy’. These personalized videos will express gratitude for the dentists’ role in spreading happiness by enabling individuals to live the moments of joy without any discomfort of oral health issues. These videos, aimed at being shared across numerous cities, would be a powerful way to emphasise their role in individual’s lives.
This thoughtful gesture will be promoted using digital platforms like YouTube and will be strategically distributed across 800 key pincodes with an estimated reach of over 38 million, targeting metros, tier I & II cities.
“At Sensodyne, we understand the crucial role that dentists play in helping people live healthier, happier lives. This World Dentist’s Day, we wanted to honor the dedication of dentists and express our heartfelt gratitude for the joy they bring to people. By creating personalized videos, we aim to celebrate each dentist’s contribution and show them how valued they are in improving individuals’ oral health and overall well-being” said Kishlay Seth Category Lead - Oral Healthcare, Haleon.
In addition to the personalized video tributes, Sensodyne also released four short films highlighting the significant role of dentists to empower individuals to experience life's precious moments of joy without any fear.
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