SET to honour the brave, announces CID Gallantry Awards 2010

Sony Entertainment Television announced the second edition of CID Gallantry Awards in association with their most popular and long-running crime thriller show ' CID after its outstanding debut last year. A firm believer in using the power of media as a force of good, SET has announced the second edition of this initiative to once again salute the exemplary bravery, extra-ordinary examples of bravery showcased by ordinary people across India. The initiative encourages people to share their acts of courage and strength thus emerging as symbols of inspiration amongst fellow Indians. The awards felicitate inspiring achievers, provide a platform for local heroes to interact at a national level and encourage the new generation to inculcate courage and aim higher in life.

CID Gallantry Awards is demarcated into two categories ' Physical Bravery (display of bravery in saving life or property of oneself or someone else) & Social Bravery (display of bravery in combating social evils like drug abuse, dowry, child labour, illiteracy, environmental pollution, etc). The prestigious title will be conferred to two brave winners each in the category of "Below 15 years' and "Above 15 years'. Entries for the CID Gallantry Awards will be open from 15th August, 2010 to 2nd October, 2010. Entries could be sent by post, online and by calling on MSM IVR number. The Jury will shortlist from the entries received, an audit to establish the veracity of person and the act will be done and finally winners in each category will be selected by the Jury. These selected winners will be felicitated in a glittering ceremony in January, 2011.

Announcing CID Gallantry Awards 2010, Ajit Thakur, EVP & Business Head, Sony Entertainment Television said, "We at Sony, are overwhelmed with the response we got last year for CID Gallantry Awards and are proud to announce the second edition this year. This is our way to salute the unspoken heroes of our country who show courage and bravery by standing up against injustice."

According to N.P.Singh, COO, Sony Entertainment Television, "SET believes in acknowledging and rewarding those who display "bravery' in their daily lives. The tales of heroism, courage and bravery in the country have often been overlooked and the unsung heroes responsible for the same have rarely been credited for what they truly deserve. People have shown exemplary courage and bravery in fighting crime and corruption, battling social taboos, saving lives or by simply speaking up for themselves or for others against injustice. We are proud to institute the CID Gallantry Awards that will recognize and felicitate such brave achievers of India."

The jury panel comprises eminent personalities such as:

Air Marshal Padma Bandhopadhyay, Retired Director General Medical Services, Indian Air Force

Farooq Sheikh, veteran actor and theatre artist

Shams Tahir Khan, Editor (Crime), Aaj Tak