Sheetal Mallar goes behind the camera for WIFW

This further strengthens Wills Lifestyle's growing online presence after they announced Farah Khan Ali as the "Wills Twitter Face'.

With this new initiative, Wills Lifestyle takes you into the heart of the Wills Lifestyle India Fashion Week with Sheetal Mallar. The energy, the excitement, the glamour, the final touches, the nervous moments and the moments of calm in-between, the jubilation and the excellent fashion -- Sheetal's individual style and uniquely candid photographs will capture the charge in the air off the ramp. Catch a glimpse of next season's hottest looks through never-seen-before images from the buzzing backstage and green rooms! Catch the insider's view on Wills Lifestyle's Facebook fan page with Supermodel Sheetal Mallar!

Atul Chand, Divisional Chief Executive - ITC's Lifestyle Retailing Business Division said, "Online media presents a unique opportunity to interact with consumers in innovative and engaging ways. Wills Lifestyle aims to communicate the brand's essence and philosophy to its patrons in a stronger and more engaging manner. Consumption of this media is moving up at a very fast pace and hence it now forms a very important input in the marketing plans along with traditional media."

He further added, "We are delighted to associate with Sheetal for this initiative. With this platform, our endeavour is to provide exclusive content at all times to the ever growing fan base on Facebook."

Speaking on this association, Sheetal Mallar said, "I am excited to be associated with Wills Lifestyle in this unique way. Through my photographs, Wills Lifestyle's Facebook fans will be privy to an exclusive and until now private world. I am looking forward to celebrating and capturing fashion and its many faces against the backdrop of the grand Wills Lifestyle India Fashion Week. It's definitely going to be a lot of fun."