Shuddhi Jewels picks Mugdha Godse as brand Ambassador

Shuddhi Jewels, a chain of stores that combines the strengths of two of the biggest companies - Gitanjali and MMTC announced the beautiful and spectacular Mugdha Godse as the brand ambassador of Shuddhi Jewels at The Ashoka. Shuddhi offers consumers both the benefits of a traditional jeweller and all the conveniences of a modern retail format.

Shuddhi offers a range of stunning contemporary creations and traditional ornaments in pure gold with sleek and stylish diamond jewellery pieces that make striking fashion statements. Each piece at Shuddhi is clearly hallmarked and the diamonds are certified as well. This makes Shuddhi the most ideal ambience for the modern Indian consumer shopping for jewellery in the 21st century.

Commenting on her association, actress Mugdha Godse said "I am extremely excited to be associated with Shuddhi Jewels. Shuddhi is a one-stop shop for all your jewellery needs. The brand offers a beautiful jewellery collection in unique retailer format which is very consumer friendly.'

The designing and merchandising expertise of Gitanjali and the trust and confidence that the MMTC names inspires, makes it a win win situation for consumers, providing all the benefits offered by the traditional local jeweler with all the advantages provided by a modern retail format. Till quite recently, jewellery was mostly bought only from a jeweller with whom one's family had a long relationship. Trust was based on the record of having worked together for many years, even many generations. Shuddhi Jewels, seeks to establish a stronger bond, though on a new basis ' the fact that the companies behind the store are among the biggest, most trusted and well established names in the business.