Signature water brings Ziro Festival spirit nationwide

Signature Packaged Drinking Water, in partnership with the iconic Ziro Festival, unveils Ziro On Tour, an ambitious initiative to bring the essence of India’s premier outdoor music festival beyond the picturesque valleys of Arunachal Pradesh. Known for its vibrant celebration of culture, music, community, and sustainability, Ziro Festival now embarks on a nationwide journey, with Hyderabad as its first destination.
Rooted in the ethos of mindful living and eco-consciousness, Signature Packaged Drinking Water continues to champion sustainable practices and the power of independent music. Together with Ziro Festival, the brand aims to inspire audiences across the country to celebrate amidst nature while nurturing it, creating unforgettable experiences that connect tradition with modernity.

The inaugural Ziro On Tour will be hosted at Hyderabad’s stunning 17th-century heritage site, Taramati Baradari, on 1st and 2nd February 2025, from 10 am to 11 pm. The event promises a fresh festival experience that seamlessly blends music, sustainability, and cultural celebration.
A Stellar Lineup and Cultural Showcase
The festival lineup features an eclectic mix of celebrated artists, including:
• Rabbi Shergill (Punjabi folk-rock legend)
• Taba Chake (Arunachal Pradesh’s indie sensation)
• Mangka (Manipur’s folk star)
• HOM (Mizoram’s breakout act)
• Southern music icons such as Ram Miriyala, Shaktisree Gopalan, and Chowraasta.

Joining them are virtuosos like Guitar Prasanna, Jyoti Hegde, flutist JA Jayanth, and soulful qawwals Rehmat-e-Nusrat, among others.
Festivalgoers can also immerse themselves in the culinary, artistic, and cultural traditions of Northeast India and Telangana. Interactive workshops, storytelling sessions, and local art exhibitions will highlight the contributions of regional chefs, artisans, and entrepreneurs.
Varun Koorichh, VP, Portfolio Head, Marketing, Diageo India, emphasized the festival’s significance: “Ziro Festival is a confluence of music, culture, and sustainability—values that lie at the core of Signature Packaged Drinking Water. With Ziro On Tour, we are thrilled to extend this iconic celebration across India, starting with Hyderabad. This festival is more than live music; it’s about fostering meaningful connections and showcasing the harmony of nature, culture, and community. It’s a testament to our shared vision for a better, more sustainable future.”

Bobby Hano and Anup Kutty, Co-Founders of Ziro Festival, shared their excitement: “Ziro On Tour marks a new chapter as we take the spirit of Ziro Festival beyond Arunachal Pradesh. Hyderabad, with its dynamic music scene and cultural diversity, is the ideal city to kickstart this journey. We are deeply grateful to Telangana Tourism, the Government of Arunachal Pradesh, and the Ziro Festival community for supporting this milestone moment.”
With its rich blend of music, heritage, and sustainability, Ziro On Tour is poised to set a new standard for festivals in India, uniting diverse audiences under the shared values of culture, creativity, and mindful living.