Signifly appoints Yvette Yanne as Head of Strategic Accounts in Toronto

Digital agency Signifly has announced the appointment of Yvette Yanne as the new Head of Strategic Accounts in Toronto. This hiring marks a significant milestone for Signifly’s Toronto office, which opened last September, following the success of the Montreal team.

Yvette joins Signifly with an impressive background leading major agencies across global markets. Her experience includes senior roles such as EVP of Innovation and Transformation at Appnovation in Toronto, Managing Partner of Digitas at Publicis Sapient Hong Kong, General Manager at Nurun Hong Kong, and Global Client Partner at Havas Helia in London. Her leadership expertise, combined with her passion for delivering exceptional user experiences, makes her a natural fit to help drive Signifly’s growth in the Greater Toronto Area and Canada.

“I was drawn to Signifly because of the exceptional work the team produces—creative, sophisticated, and deeply aligned with business goals,” said Yvette Yanne. “Signifly combines purpose and innovation to drive meaningful business outcomes, and I’m excited to bring that dynamic energy to Toronto. The team here is brimming with ambition, talent, and entrepreneurial spirit, and I look forward to fostering strong client relationships, growing our presence, and delivering exceptional results.”

Yvette’s addition comes at a time of momentum for Scandinavian agency Signifly as it expands its unique offering into the GTA. With a focus on creating digital experiences, e-commerce solutions, and brand-building campaigns, Yvette will lead client partnerships and support businesses in achieving long-term growth. Her experience working with diverse, multicultural teams aligns with Signifly’s inclusive approach to team building and innovation.

“We are incredibly excited to welcome a leader of Yvette’s calibre to Signifly,” said Nicklas Rønning, Managing Partner at Signifly Canada. “Her extensive experience leading major agencies and driving business success is invaluable to our team. Having her on board at the very start of our expansion into the GTA market underscores our commitment to the region. At Signifly, we’re dedicated to creating exceptional digital experiences that help businesses succeed, and Yvette is the perfect leader to deliver on that promise.”

With this strategic hire, Signifly is set to bring its Scandinavian ethos of innovation, purpose, and results-driven design to even more partners in Toronto's competitive market. Among its recent projects, Signifly spearheaded the rebrand and e-commerce refresh of Diva, the digitalization of driver’s licenses in Denmark, and the new brand positioning of Rapport London.