Simply Fresh spreads cleanliness with #DiwaliKeBaadKiSafai

Simply Fresh, the flagship brand of BN Group and one of India’s leading edible oil manufacturers, has launched its latest socially conscious campaign, #DiwaliKeBaadKiSafai, aimed at encouraging people to focus on post-Diwali cleanliness.
The campaign urges citizens to extend their efforts beyond the customary pre-Diwali cleaning, ensuring that both homes and neighborhoods remain clean after the festive celebrations.

In India, the tradition of thoroughly cleaning homes before Diwali symbolizes the removal of negativity and the welcoming of prosperity. However, post-Diwali, many neighborhoods are left cluttered with remnants of the celebrations. Simply Fresh’s #DiwaliKeBaadKiSafai initiative aims to inspire people to take collective responsibility for maintaining the cleanliness of their surroundings, promoting a clean and welcoming environment for all.

The heartwarming campaign is centered around the bond between a grandmother and her grandchild, where she imparts a valuable lesson: “Diwali doesn’t truly end until the house and the neighborhood shine together.” Through this touching interaction, the ad highlights the importance of community responsibility and the shared effort needed to ensure a clean environment post-festival.
Kiran Giradkar, Group Chief Marketing Officer, BN Group, stated: “Diwali is a time of joy, togetherness, and tradition. While pre-Diwali cleaning is a norm, maintaining that cleanliness post-celebration is the real challenge. With #DiwaliKeBaadKiSafai, we want to encourage people to extend their efforts to their surroundings and take collective responsibility. Our campaigns, whether during Ganpati or Durga Puja, are always designed to inspire positive change and reflect the values we hold as a company.”

The campaign will be featured across social media platforms such as Instagram, Facebook, LinkedIn, YouTube, and X, where Simply Fresh is inviting people to share their post-Diwali cleanup stories using the hashtag #DiwaliKeBaadKiSafai.

Also Read: Simply Fresh Celebrates Durga Pooja with #HarLadkiDurga