SIPP partners with Hashtag Orange for JerHigh

Hashtag Orange, a 360° integrated marketing agency, has entered into a strategic partnership with Sai International Pet Products Pvt. Ltd. (SIPP) to lead the India-wide brand management for JerHigh, the premium pet food brand by Charoen Pokphand Foods.

Known for its high-quality pet treats, JerHigh embodies the philosophy of “Feed me with love,” emphasizing the importance of wholesome, nutritious options for pets. This partnership marks a pivotal step in strengthening JerHigh’s presence in India and promoting thoughtful pet care.

As the exclusive importer and distributor of JerHigh in India, SIPP aims to expand brand awareness and influence consumer behavior toward purchasing treats with intentionality, akin to routine pet food shopping. This approach is designed to help pet owners see treats not as impulse buys but as essential elements of their pets' overall care and well-being.

Hashtag Orange’s mandate covers a full-scale marketing strategy encompassing social media management, creative development, retail activations, print advertising, performance marketing, website development, and SEO management. Their goal is to amplify JerHigh’s reach and foster an emotional connection with pet owners throughout India, positioning the brand as an integral part of a pet’s healthy lifestyle.

Mukesh Vij, Founder of Hashtag Orange, expressed his enthusiasm, stating: “We’re thrilled to collaborate with JerHigh and SIPP. Their commitment to quality aligns seamlessly with our values. Our aim is to foster a strong brand presence that resonates with pet owners, emphasizing the importance of premium treats in pets’ diets. By promoting treats as thoughtful purchases, we can elevate the pet care experience across India.”

Pankaj Khatri, Founder of Sai International Pet Products Pvt. Ltd., added: “With Hashtag Orange’s expertise, we are confident in expanding our reach in India. At SIPP, our mission is to balance excellence with pet well-being, aligning perfectly with our goal of making JerHigh a beloved choice for pet owners. Together, we aim to educate consumers on the importance of choosing high-quality treats, marking an exciting new chapter for JerHigh in India.”