SK&V Communications bags the fashion brand "Riot'

This is the agency's third win in its first three months. The agency has already acquired the 360 degree businesses of Saint-Gobain Weber and Gesture Jeans.

RIOT is a part of Suditi Industries, a leading garment manufacturer and exporter since 1991. Given its expertise in manufacturing, the company saw a need gap for high quality, high fashion wear at a reasonable price. The brand has grown substantially in the past two years. Within Mumbai one can find Riot stores at- R City ' Ghatkopar, Korum ' Thane, Center One ' Vashi and Infiniti Mall ' Malad. In Nasik, it's placed at City Center. At Goa, you'll find the Riot store at Mudgaon. In Aurangabad at Prozone Mall. In Raipur at City Centre. Riot is readying to take on Pune with stores in Phoenix Mall and Pacific Mall ' Pune. And plans to enter more cities will be unveiled soon.

According to Harshad Sharma, Partner & Head - Creative "When you partner a company that also creates concepts on a daily basis, the most important thing is the meetings of minds. We found ourselves on the same page as the Riot team in most respects. The way we look at creative, temperaments, priorities etc.

Dheeraj Vashisht ' Partner & Head ' Business Development adds "Fashion brands have always been a passion. My 17 years in the business includes stints as Marketing Head of Killer Jeans and Provogue. We would like to believe that we have a deep understanding of the category. And with now Riot launching a new category, Demin Ver 2.0; working with them has become even more exciting.

Vibhaas Singh ' Vice President Marketing & Creative, Riot agrees. He goes on to say " At Riot we believe that fashion is a medium of expression rather than just clothes.....and it resonates the voice of the people who subscribe to it. Working with SK&V came naturally because they as an agency are completely clued on to the youth mindset and make our job at Riot effortless when it comes to communicating our brand to the consumer. Denim Ver 2.0 is a new chapter in riot that they have written for us beautifully. We look forward to a great and long association."